ANASTASIA SERDUKOVA
Art Director | Designer | Illustrator
The Seamless "How New York Eats" campaign illustrates the truth about the city's eating habits. I've worked on OOH posters and takeovers, digital assets, gift cards, social posts and stickers for this campaign that can be seen around the web, in app and throughout the boroughs.
The campaign started off by calling out fun quirks about New Yorkers and their eating habits:
In the second phase, the campaign featured the quirkiest special instructions that customers submitted with their orders.
In a third phase, the campaign awarded NYC’s neighborhoods based on their eating habits through whimsical superlatives and illustrations.
Madison Square Garden Takeover
Instagram Posts in Collaboration with Overheard New York
Valentine's Day App Header
Gift Card Designs
Restaurant Window Decal
Original Iconography
Agency: BBH New York
Creative team: Liz Loudy, Casey Schweikert, Diego Fonseca, Hayden Griffin
Designers: Bruno Borges, Rachel Hess