To prepare for the new MLB and NBA PlayStation releases, players need to train their fingers! That’s why we created PlayShape. With fun social videos, gifs and a full finger alphabet, you can learn the right finger-cises to get your fingers in shape for the big game!

I worked on the design of the alphabet, video graphics and the concept design of the PS controller.

Client: PlayStation
Agency: BBH New York
Creative Team: Colin Kim, Lucas Bongioanni, Aimee Perrin, Stu Rubin, Lili Bravi