ANASTASIA SERDUKOVA
Art Director | Designer | Illustrator
50 different ads,
promoting 15 different features,
targeted based on 8 search categories,
all created from 3 base videos.
The 2020 Nissan Versa is for people with a wide range of interests. So we used YouTube’s new Director Mix tool to specifically target them.
Each viewer sees the Versa in one of three settings with a different message on the road. Exactly which ad they get depends on their YouTube search. To further connect the Versa to their interests, each headline ties back to one of Versa’s new features. Be it Android Auto Play for music fans or redesigned zero-gravity seats for fashion lovers, there’s something for everyone!
Below are some of the ads for each search category.
You can view every version here.
Agency: TBWA\Chiat\Day
Copywriter: Patrick McCarthy