Client: American Philatelic Society
This campaign tries to involve new audiences in the hobby of stamp collecting. The print ads prove that there is no good excuse not to collect stamps.
The website (mystampgallery.com) creates a social network for stamp collectors to display their stamps, look at others to trade, buy or sell.
The merchandise transforms stamp collections and gives them new purposes and meanings.
The stamp dispenser machines attract a younger audience and help children start their collections and learn about stamps.