The Seamless "How New York Eats" campaign illustrates the truth about the city's eating habits. I've worked on OOH posters and takeovers, digital assets, gift cards, social posts and stickers for this campaign that can be seen around the web, in app and throughout the boroughs.
In 2018, to evolve the campaign further, we began to give NYC’s neighborhoods awards based on their eating habits.
Madison Square Garden Takeover
Out of Home Posters
Instagram Posts in Collaboration with Overheard New York
Valentine's Day App Header
Gift Card Designs
Agency: BBH New York
Creative team: Liz Loudy, Casey Schweikert, Diego Fonseca, Hayden Griffin
Designers: Bruno Borges, Rachel Hess