Thrifting used to be uncool and not something you’d want people to know you did. But now, a cool thrifted find for a great price is a badge of honor. When someone compliments you and you respond with “thanks, I thrifted it”, that makes you extra awesome. Now, it’s RetailMeNot’s turn to be bragged about in the same way.

RetailMeNot is all about empowering savvy shoppers to take pride in their savings. By turning deal-hunting into a badge of honor, we’re celebrating the confidence and attitude that comes with knowing you’ve scored the best price.

Through a rhythmic, catchy beat that repeats the phrase “Thanks, RetailMeNot-ed it,” we created a cultural mantra that resonates with everyone who loves the thrill of saving. Inspired by popular music fan edits that have been popping up on social, the team and I got time made on a remarkably fast timeline. RFP to TVC in 6 weeks!

Agency: The Brooklyn Brothers
Director: Rhys Stover at Bryght Young Things