Abbott is a health and lifestyle brand which sponsors six world marathons every year. As a way of becoming a part of the runners' experience, Abbott created an opportunity to connect the runners with their supporters. This also was a way to keep them motivated throughout the race.
First, at the expo, supporters submit motivational messages for particular runners through the Abbott app using the runner's bib number.
A wristband personalized with the message is 3D printed before the race.
The runners pick up their personalized wristbands to wear during the race.
The runners complete the marathon wearing the 3D printed wristbands with messages from their supporters which help them stay motivated throughout. These wristbands also serve as a keepsake from the big day.