Mastercard x Messi Priceless Surprise
A campaign that brings soccer fans closer to their idol for a surprise of a lifetime.
In soccer, there is a ritual of swapping jerseys as a sign of respect and Messi’s jersey is one of the most coveted. However, he swaps his jersey quite rarely, has been the one to initiate a swap only once and never with a fan…until now.
My Role
Concept development • Production design • Jersey design • Art direction • Overseeing edit
Priceless Surprise
Sofía was under the impression that she was one of many fans invited to be part of a soccer fan documentary and have her portrait drawn while in conversation with Devon Rodriguez. But she was really in for a surprise of a lifetime.
The story continued with behind the scenes content of the experience both from Sofía’s and Devon’s points of view.
The custom Rosario tribute jersey I designed for Messi, which he wore and then exchanged with Sofía.
Ode to Fans
This story summarizes the respect and love Messi has for his fans in his own words which helped launch the campaign.
Agencies: McCann XBC & The Brooklyn Brothers
Production partner: SMUGGLER