Mastercard: The Stories Worn by Messi
Exclusive series of content diving into the stories behind Lionel Messi’s tattoos.

The ask was simple but not easy: create content Messi fans would run to see…something deeply personal, yet new. That’s no small feat when your subject is one of the most famous yet reserved and humble athletes in the world. But soon we realized, he’s already telling his story…on his skin. His tattoos are a gallery of what matters to him most. So we worked with him to dive into the stories and bring his memories to life around him in animation.

My Role
Concept Development • Creative/Art Direction • Overseeing Content Edit

The Launch Film
Although the series was originally created as exclusive content for cardholders, its success prompted the first film to be launched on Mastercard and Messi’s social channels.

Click below to watch the full series.
These videos are exclusive, so they’re password protected. Feel free to reach out if you need the password.

Animation Process
From style frames and narrative development to animatics, motion tests, and final films, I oversaw and directed the animators through every stage of the process.

My favorite part was integrating the live action with animation.

End Cards
Even though the branded end cards had to stay consistent, we made each one unique with custom illustrated touches that made the endings feel tied to each of Messi’s stories.

Stills & GIFs

Meet Messi Contest
With some lighthearted social content, we invited fans to nominate someone in their life for a chance to meet Messi.

Posters
On the priceless.com website, fans weren’t only able to learn more about the contest and meet and greet but also purchase a limited edition poster with artwork from the launch film, Numero 10.

Agencies: The Brooklyn Brothers & McCann XBC
Animation Partner: LOBO
Production Partner: SMUGGLER