LEGO® Build it Be it

When kids play with LEGO bricks, they are often imagining who they can become in the future. To inspire and open the minds of young girls to new possibilities, we created the Build it Be it series which introduces girls to incredible careers they may not know about or imagine pursuing. Each episode focuses on a woman with a unique passion and story to share. As we learn about each woman, we meet them in LEGO form and relive their adventures.

From concept development to animation direction and hand drawn graphics, I played a key role in bringing this series to life. It was an absolute honor to work with these amazing women and help tell their stories. Watch the trailer and episodes below!

Earyn the Herpetologist

Inna the Laryngologist

Caitlin the Mechanical Engineer

Agency: The Brooklyn Brothers
Creative Director: Jon Yasgur
Producer: Victoria McMachan