The international TV campaign for InkJoy Gel Pens was based off the simple fact that no matter how hard you try, the ink does not smear. From the storyboards I drew to the final production, there wasn't a single smear.
Client: PaperMate InkJoy
Agency: BBH New York
Creative Directors: Hugo Bierschenk & Dean Woodhouse
Post Production House: Brand New School | Director: Chris Dooley