ANASTASIA SERDUKOVA

During a creative exchange with BBH Singapore, I worked on the 2018 IKEA Catalogue campaign. We challenged Yanjaa Wintersoul (a world memory champion) to become The Human Catalogue by memorizing every detail on the catalogue’s 328 pages. She did not disappoint!

To promote her exceptional skill, we created teaser videos that culminated in a Facebook Live event during which anyone could tune in and test Yanjaa’s skills while seeing the IKEA Catalogue in an entirely new way.